Color

#696fd8

#696fd8
hex#696fd8
rgbrgb(105, 111, 216)
hslhsl(237, 59%, 63%)
oklchoklch(0.588 0.158 277.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.1933

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8d369

#69a6d8 · #9b69d8

#d8696f · #6fd869

Split-complementary

Open in tool →

#d89b69 · #a6d869

#d869a6 · #d8d369 · #69d89b

Contrast

#696fd8 as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #656bd7 as the text (4.53:1)
  • AAA: use #3c44cd as the text (7.24:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.87:1passpassfail
  • AAA: use #898ee1 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696fd8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696fd8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696fd8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696fd8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696fd8-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md