Color

#696fa5

#696fa5
hex#696fa5
rgbrgb(105, 111, 165)
hslhsl(234, 25%, 53%)
oklchoklch(0.559 0.084 278.5)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1709

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a59f69

#698da5 · #8169a5

#a5696f · #6fa569

Split-complementary

Open in tool →

#a58169 · #8da569

#a5698d · #a59f69 · #69a581

Contrast

#696fa5 as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #4e5483 as the text (7.19:1)
Aaon black
4.42:1failpassfail
  • AA: use #6c72a7 as the text (4.6:1)
  • AAA: use #8f94bc as the text (7.13:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696fa5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696fa5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696fa5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696fa5-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md