Color

#696ece

#696ece
hex#696ece
rgbrgb(105, 110, 206)
hslhsl(237, 51%, 61%)
oklchoklch(0.58 0.145 278.6)
Closest name: Flood (#6677bb)Relative luminance 0.1861

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cec969

#69a1ce · #9669ce

#ce696e · #6ece69

Split-complementary

Open in tool →

#ce9669 · #a1ce69

#ce69a1 · #cec969 · #69ce96

Contrast

#696ece as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #656acd as the text (4.67:1)
  • AAA: use #4249c2 as the text (7.09:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #8b8fda as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696ece as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696ece reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696ece
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696ece and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696ece-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md