Color

#696ddd

#696ddd
hex#696ddd
rgbrgb(105, 109, 221)
hslhsl(238, 63%, 64%)
oklchoklch(0.588 0.167 278.4)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1916

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddd969

#69a7dd · #9f69dd

#dd696d · #6ddd69

Split-complementary

Open in tool →

#dd9f69 · #a7dd69

#dd69a7 · #ddd969 · #69dd9f

Contrast

#696ddd as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #6569dc as the text (4.56:1)
  • AAA: use #3c41d3 as the text (7.27:1)
  • AA: or shift the background to #0a0a0a (4.56:1)
Aaon black
4.83:1passpassfail
  • AAA: use #8b8ee5 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696ddd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696ddd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696ddd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696ddd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696ddd-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md