Color

#696db0

#696db0
hex#696db0
rgbrgb(105, 109, 176)
hslhsl(237, 31%, 55%)
oklchoklch(0.561 0.103 279.9)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1708

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0ac69

#6990b0 · #8969b0

#b0696c · #6cb069

Split-complementary

Open in tool →

#b08969 · #90b069

#b06990 · #b0ac69 · #69b089

Contrast

#696db0 as textRatioAAAA largeAAAFix
Aaon white
4.76:1passpassfail
  • AAA: use #4d5193 as the text (7.21:1)
Aaon black
4.42:1failpassfail
  • AA: use #6c6fb2 as the text (4.55:1)
  • AAA: use #9193c5 as the text (7.18:1)
  • AA: or shift the background to #fafafa (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696db0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696db0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696db0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696db0-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md