Color

#696da5

#696da5
hex#696da5
rgbrgb(105, 109, 165)
hslhsl(236, 25%, 53%)
oklchoklch(0.555 0.087 280)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5a169

#698ba5 · #8369a5

#a5696d · #6da569

Split-complementary

Open in tool →

#a58369 · #8ba569

#a5698b · #a5a169 · #69a583

Contrast

#696da5 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #505486 as the text (7.11:1)
Aaon black
4.33:1failpassfail
  • AA: use #6c70a7 as the text (4.51:1)
  • AAA: use #8f92bc as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696da5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696da5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696da5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696da5-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md