Color

#696c41

#696c41
hex#696c41
rgbrgb(105, 108, 65)
hslhsl(64, 25%, 34%)
oklchoklch(0.518 0.062 111.8)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1411

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44416c

#6c5a41 · #546c41

#41696c · #6c4169

Split-complementary

Open in tool →

#41546c · #5a416c

#416c5a · #44416c · #6c4154

Contrast

#696c41 as textRatioAAAA largeAAAFix
Aaon white
5.49:1passpassfail
  • AAA: use #575936 as the text (7.27:1)
Aaon black
3.82:1failpassfail
  • AA: use #767949 as the text (4.6:1)
  • AAA: use #989c5e as the text (7.25:1)
  • AA: or shift the background to #ebebeb (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696c41 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696c41
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696c41 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696c41-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md