Color

#696bf2

#696bf2
hex#696bf2
rgbrgb(105, 107, 242)
hslhsl(239, 84%, 68%)
oklchoklch(0.599 0.198 278)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1993

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f2f069

#69b0f2 · #ab69f2

#f2696b · #6bf269

Split-complementary

Open in tool →

#f2ab69 · #b0f269

#f269b0 · #f2f069 · #69f2ab

Contrast

#696bf2 as textRatioAAAA largeAAAFix
Aaon white
4.21:1failpassfail
  • AA: use #5f62f1 as the text (4.66:1)
  • AAA: use #3538ed as the text (7.14:1)
  • AA: or shift the background to #0f0f0f (4.55:1)
Aaon black
4.99:1passpassfail
  • AAA: use #8a8bf5 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696bf2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696bf2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696bf2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696bf2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696bf2-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md