Color

#696bb0

#696bb0
hex#696bb0
rgbrgb(105, 107, 176)
hslhsl(238, 31%, 55%)
oklchoklch(0.557 0.106 281.1)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1665

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0ad69

#698fb0 · #8a69b0

#b0696b · #6bb069

Split-complementary

Open in tool →

#b08a69 · #8fb069

#b0698f · #b0ad69 · #69b08a

Contrast

#696bb0 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #4f5296 as the text (7.05:1)
Aaon black
4.33:1failpassfail
  • AA: use #6c6eb2 as the text (4.51:1)
  • AAA: use #9193c5 as the text (7.18:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696bb0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696bb0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696bb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696bb0-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md