Color

#696b29

#696b29
hex#696b29
rgbrgb(105, 107, 41)
hslhsl(62, 45%, 29%)
oklchoklch(0.512 0.088 110.8)
Closest name: darkolivegreen (#556b2f)Relative luminance 0.1368

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b296b

#6b4c29 · #486b29

#29696b · #6b2969

Split-complementary

Open in tool →

#29486b · #4c296b

#296b4c · #2b296b · #6b2948

Contrast

#696b29 as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
Aaon black
3.74:1failpassfail
  • AA: use #777a2e as the text (4.61:1)
  • AAA: use #989b3b as the text (7.09:1)
  • AA: or shift the background to #e6e6e6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696b29 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696b29 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696b29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696b29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696b29-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md