Color

#696aa5

#696aa5
hex#696aa5
rgbrgb(105, 106, 165)
hslhsl(239, 25%, 53%)
oklchoklch(0.549 0.091 282.2)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1603

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5a469

#6988a5 · #8669a5

#a5696a · #6aa569

Split-complementary

Open in tool →

#a58669 · #88a569

#a56988 · #a5a469 · #69a586

Contrast

#696aa5 as textRatioAAAA largeAAAFix
Aaon white
4.99:1passpassfail
  • AAA: use #525389 as the text (7.1:1)
Aaon black
4.21:1failpassfail
  • AA: use #7071a9 as the text (4.62:1)
  • AAA: use #9393be as the text (7.16:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696aa5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696aa5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696aa5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696aa5-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md