Color

#696954

#696954
hex#696954
rgbrgb(105, 105, 84)
hslhsl(60, 11%, 37%)
oklchoklch(0.515 0.032 107.5)
Closest name: Italian Basil (#5f6957)Relative luminance 0.1375

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#545469

#695e54 · #5e6954

#546969 · #695469

Split-complementary

Open in tool →

#545e69 · #5e5469

#54695e · #545469 · #69545e

Contrast

#696954 as textRatioAAAA largeAAAFix
Aaon white
5.6:1passpassfail
  • AAA: use #585846 as the text (7.24:1)
Aaon black
3.75:1failpassfail
  • AA: use #77775f as the text (4.59:1)
  • AAA: use #97977d as the text (7.04:1)
  • AA: or shift the background to #e8e8e8 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696954 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #696954
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696954 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696954-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md