Color

#694fbf

#694fbf
hex#694fbf
rgbrgb(105, 79, 191)
hslhsl(254, 47%, 53%)
oklchoklch(0.514 0.168 289.9)
Closest name: slateblue (#6a5acd)Relative luminance 0.1236

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5bf4f

#4f6dbf · #a14fbf

#bf694f · #4fbf69

Split-complementary

Open in tool →

#bfa14f · #6dbf4f

#bf4f6d · #a5bf4f · #4fbfa1

Contrast

#694fbf as textRatioAAAA largeAAAFix
Aaon white
6.05:1passpassfail
  • AAA: use #5e42b8 as the text (7.13:1)
Aaon black
3.47:1failpassfail
  • AA: use #7c65c8 as the text (4.55:1)
  • AAA: use #9c8bd5 as the text (7.07:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694fbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694fbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694fbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694fbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694fbf-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md