Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Color
#6930d5
#6930d5
hex
#6930d5rgb
rgb(105, 48, 213)hsl
hsl(261, 66%, 51%)oklch
oklch(0.49 0.23 291)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0992
Colors that go with #6930d5
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #6930d5: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #6930d5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #6930d5: 5 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #6930d5: 4 real palettes, including Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #6930d5 in 4 real palettes, including Gemstone and Wells Fargo's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #6930d5: 4 real palettes, including Linkedin's brand system and Unilever's brand system, as the lead colour.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to #6930d5 in 4 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #6930d5, as the lead colour.
Real palettes that use #6930d5
Tints & shades
Harmonies
Contrast
| #6930d5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.98:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6930d5 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#6930d5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #6930d5
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #6930d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/6930d5-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md