Color

#690dfd

#690dfd
hex#690dfd
rgbrgb(105, 13, 253)
hslhsl(263, 98%, 52%)
oklchoklch(0.508 0.289 286.4)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.1038

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1fd0d

#0d29fd · #e10dfd

#fd690d · #0dfd69

Split-complementary

Open in tool →

#fde10d · #29fd0d

#fd0d29 · #a1fd0d · #0dfde1

Contrast

#690dfd as textRatioAAAA largeAAAFix
Aaon white
6.83:1passpassfail
  • AAA: use #6203fc as the text (7.15:1)
Aaon black
3.08:1failpassfail
  • AA: use #8e49fd as the text (4.52:1)
  • AAA: use #ae7cfe as the text (7.11:1)
  • AA: or shift the background to #d4d4d4 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690dfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690dfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690dfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690dfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690dfd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md