Color

#690dba

#690dba
hex#690dba
rgbrgb(105, 13, 186)
hslhsl(272, 87%, 39%)
oklchoklch(0.439 0.228 299.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5eba0d

#130dba · #ba0db4

#ba690d · #0dba69

Split-complementary

Open in tool →

#b4ba0d · #0dba13

#ba130d · #5eba0d · #0db4ba

Contrast

#690dba as textRatioAAAA largeAAAFix
Aaon white
8.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #a145f2 as the text (4.65:1)
  • AAA: use #bc79f6 as the text (7.2:1)
  • AA: or shift the background to #bababa (4.57:1)
  • AAA: or shift the background to #e6e6e6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690dba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690dba reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690dba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690dba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690dba-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md