Color

#690cb6

#690cb6
hex#690cb6
rgbrgb(105, 12, 182)
hslhsl(273, 88%, 38%)
oklchoklch(0.435 0.225 300.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58b60c

#140cb6 · #b60cae

#b6690c · #0cb669

Split-complementary

Open in tool →

#aeb60c · #0cb614

#b6140c · #58b60c · #0caeb6

Contrast

#690cb6 as textRatioAAAA largeAAAFix
Aaon white
9.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #a23ff3 as the text (4.54:1)
  • AAA: use #be79f6 as the text (7.26:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690cb6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690cb6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690cb6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690cb6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690cb6-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md