Color

#690be5

#690be5
hex#690be5
rgbrgb(105, 11, 229)
hslhsl(266, 91%, 47%)
oklchoklch(0.482 0.267 290.3)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.089

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86e50b

#0b19e5 · #d60be5

#e5690b · #0be569

Split-complementary

Open in tool →

#e5d60b · #19e50b

#e50b19 · #86e50b · #0be5d6

Contrast

#690be5 as textRatioAAAA largeAAAFix
Aaon white
7.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #954bf7 as the text (4.63:1)
  • AAA: use #b27bf9 as the text (7.09:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690be5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690be5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690be5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690be5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690be5-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md