Color

#690bd5

#690bd5
hex#690bd5
rgbrgb(105, 11, 213)
hslhsl(268, 90%, 44%)
oklchoklch(0.466 0.253 293.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0805

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77d50b

#0b12d5 · #ce0bd5

#d5690b · #0bd569

Split-complementary

Open in tool →

#d5ce0b · #12d50b

#d50b12 · #77d50b · #0bd5ce

Contrast

#690bd5 as textRatioAAAA largeAAAFix
Aaon white
8.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #9847f5 as the text (4.55:1)
  • AAA: use #b67cf8 as the text (7.23:1)
  • AA: or shift the background to #c2c2c2 (4.52:1)
  • AAA: or shift the background to #f0f0f0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690bd5-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md