Color

#690bbc

#690bbc
hex#690bbc
rgbrgb(105, 11, 188)
hslhsl(272, 89%, 39%)
oklchoklch(0.441 0.23 298.9)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0687

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ebc0b

#110bbc · #bc0bb6

#bc690b · #0bbc69

Split-complementary

Open in tool →

#b6bc0b · #0bbc11

#bc110b · #5ebc0b · #0bb6bc

Contrast

#690bbc as textRatioAAAA largeAAAFix
Aaon white
8.84:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #a143f4 as the text (4.62:1)
  • AAA: use #bc78f7 as the text (7.17:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690bbc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690bbc-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md