Color

#690aa4

#690aa4
hex#690aa4
rgbrgb(105, 10, 164)
hslhsl(277, 89%, 34%)
oklchoklch(0.418 0.21 305.4)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.059

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45a40a

#1c0aa4 · #a40a92

#a4690a · #0aa469

Split-complementary

Open in tool →

#92a40a · #0aa41c

#a41c0a · #45a40a · #0a92a4

Contrast

#690aa4 as textRatioAAAA largeAAAFix
Aaon white
9.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #aa35f3 as the text (4.51:1)
  • AAA: use #c473f7 as the text (7.14:1)
  • AA: or shift the background to #b3b3b3 (4.59:1)
  • AAA: or shift the background to #dedede (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690aa4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690aa4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690aa4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690aa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690aa4-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md