Color

#690740

#690740
hex#690740
rgbrgb(105, 7, 64)
hslhsl(325, 87%, 22%)
oklchoklch(0.346 0.136 352.6)
Closest name: Merguez (#650021)Relative luminance 0.0353

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#076930

#610769 · #69070f

#406907 · #074069

Split-complementary

Open in tool →

#0f6907 · #076961

#696107 · #076930 · #070f69

Contrast

#690740 as textRatioAAAA largeAAAFix
Aaon white
12.32:1passpasspassPasses AAA — no fix needed.
Aaon black
1.71:1failfailfail
  • AA: use #e01089 as the text (4.6:1)
  • AAA: use #f45db5 as the text (7.08:1)
  • AA: or shift the background to #9e9e9e (4.6:1)
  • AAA: or shift the background to #c4c4c4 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690740 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690740-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md