Color

#673aa1

#673aa1
hex#673aa1
rgbrgb(103, 58, 161)
hslhsl(266, 47%, 43%)
oklchoklch(0.457 0.16 300.2)
Closest name: rebeccapurple (#663399)Relative luminance 0.0848

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75a13a

#3a41a1 · #9a3aa1

#a1673a · #3aa167

Split-complementary

Open in tool →

#a19a3a · #41a13a

#a13a41 · #75a13a · #3aa19a

Contrast

#673aa1 as textRatioAAAA largeAAAFix
Aaon white
7.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #8d62c6 as the text (4.7:1)
  • AAA: use #a887d4 as the text (7.08:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #673aa1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#673aa1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #673aa1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #673aa1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/673aa1-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md