Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Color
#672ed1
#672ed1
hex
#672ed1rgb
rgb(103, 46, 209)hsl
hsl(261, 64%, 50%)oklch
oklch(0.483 0.228 291.2)Closest name: Blurple (#5539cc)Relative luminance 0.0944
Colors that go with #672ed1
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #672ed1: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #672ed1's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #672ed1: 4 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #672ed1 in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #672ed1: 6 real palettes, including Linkedin's brand system and Unilever's brand system, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #672ed1, as the lead colour.
Sea Green #2e8b57
shippedSea Green shows up next to #672ed1 in 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #672ed1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #672ed1
Tints & shades
Harmonies
Contrast
| #672ed1 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.27:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.89:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #672ed1 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#672ed1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #672ed1
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #672ed1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/672ed1-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md