Color

#6729db

#6729db
hex#6729db
rgbrgb(103, 41, 219)
hslhsl(261, 71%, 51%)
oklchoklch(0.487 0.242 289.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0958

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ddb29

#2944db · #c029db

#db6729 · #29db67

Split-complementary

Open in tool →

#dbc029 · #44db29

#db2944 · #9ddb29 · #29dbc0

Contrast

#6729db as textRatioAAAA largeAAAFix
Aaon white
7.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #8959e3 as the text (4.6:1)
  • AAA: use #a885ea as the text (7.21:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6729db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#6729db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6729db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6729db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6729db-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md