Color

#6722dd

#6722dd
hex#6722dd
rgbrgb(103, 34, 221)
hslhsl(262, 73%, 50%)
oklchoklch(0.484 0.249 290)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0925

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98dd22

#223bdd · #c422dd

#dd6722 · #22dd67

Split-complementary

Open in tool →

#ddc422 · #3bdd22

#dd223b · #98dd22 · #22ddc4

Contrast

#6722dd as textRatioAAAA largeAAAFix
Aaon white
7.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #8b57e5 as the text (4.59:1)
  • AAA: use #aa83ec as the text (7.17:1)
  • AA: or shift the background to #cccccc (4.59:1)
  • AAA: or shift the background to #fafafa (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6722dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#6722dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6722dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6722dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6722dd-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md