Color

#671ddd

#671ddd
hex#671ddd
rgbrgb(103, 29, 221)
hslhsl(263, 77%, 49%)
oklchoklch(0.48 0.252 290.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0898

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93dd1d

#1d33dd · #c71ddd

#dd671d · #1ddd67

Split-complementary

Open in tool →

#ddc71d · #33dd1d

#dd1d33 · #93dd1d · #1dddc7

Contrast

#671ddd as textRatioAAAA largeAAAFix
Aaon white
7.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #8d53e9 as the text (4.55:1)
  • AAA: use #ab81ef as the text (7.12:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #671ddd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#671ddd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #671ddd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #671ddd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/671ddd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md