Color

#6718dc

#6718dc
hex#6718dc
rgbrgb(103, 24, 220)
hslhsl(264, 80%, 48%)
oklchoklch(0.476 0.254 290.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8edc18

#182cdc · #c918dc

#dc6718 · #18dc67

Split-complementary

Open in tool →

#dcc918 · #2cdc18

#dc182c · #8edc18 · #18dcc9

Contrast

#6718dc as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #8f51ec as the text (4.56:1)
  • AAA: use #ac7ef1 as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6718dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6718dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6718dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6718dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6718dc-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md