Color

#665ea1

#665ea1
hex#665ea1
rgbrgb(102, 94, 161)
hslhsl(247, 26%, 50%)
oklchoklch(0.519 0.104 287.7)
Closest name: Bellflower (#5d66aa)Relative luminance 0.134

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99a15e

#5e78a1 · #875ea1

#a1665e · #5ea166

Split-complementary

Open in tool →

#a1875e · #78a15e

#a15e78 · #99a15e · #5ea187

Contrast

#665ea1 as textRatioAAAA largeAAAFix
Aaon white
5.71:1passpassfail
  • AAA: use #58518a as the text (7.1:1)
Aaon black
3.68:1failpassfail
  • AA: use #756eaa as the text (4.57:1)
  • AAA: use #9792bf as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #665ea1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #665ea1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #665ea1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/665ea1-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md