Color

#653bd8

#653bd8
hex#653bd8
rgbrgb(101, 59, 216)
hslhsl(256, 67%, 54%)
oklchoklch(0.502 0.223 287.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1085

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aed83b

#3b60d8 · #b43bd8

#d8653b · #3bd865

Split-complementary

Open in tool →

#d8b43b · #60d83b

#d83b60 · #aed83b · #3bd8b4

Contrast

#653bd8 as textRatioAAAA largeAAAFix
Aaon white
6.62:1passpassfail
  • AAA: use #5e33d7 as the text (7.17:1)
Aaon black
3.17:1failpassfail
  • AA: use #805ddf as the text (4.55:1)
  • AAA: use #a188e7 as the text (7.19:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #653bd8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#653bd8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #653bd8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #653bd8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/653bd8-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md