Color

#601ef1

#601ef1
hex#601ef1
rgbrgb(96, 30, 241)
hslhsl(259, 88%, 53%)
oklchoklch(0.495 0.272 284.6)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.0977

Colors that go with #601ef1

Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aef11e

#1e44f1 · #ca1ef1

#f1601e · #1ef160

Split-complementary

Open in tool →

#f1ca1e · #44f11e

#f11e44 · #aef11e · #1ef1ca

Contrast

#601ef1 as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #8652f4 as the text (4.53:1)
  • AAA: use #a782f7 as the text (7.18:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #601ef1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#601ef1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #601ef1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #601ef1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/601ef1-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md