Color
#5e3989
#5e3989rgb(94, 57, 137)hsl(268, 41%, 38%)oklch(0.428 0.13 302.6)Colors that go with #5e3989
Charcoal, Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #5e3989: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped4 real palettes, including Zillow's brand system and CVS's brand system put Blue beside #5e3989, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #5e3989: 6 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Midnight Blue #191970
shipped8 real palettes, including First Snow and Kraken's brand system put Midnight Blue beside #5e3989, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #5e3989 in 6 real palettes, including Wayfair's brand system and Nokia's brand system, as the supporting colour.
Tomato #ff6347
shipped6 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #5e3989, as the supporting colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #5e3989 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #5e3989 in 3 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Real palettes that use #5e3989
Tints & shades
Harmonies
Contrast
| #5e3989 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5e3989 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#5e3989 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5e3989 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5e3989-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md