Color

#554c76

#554c76
hex#554c76
rgbrgb(85, 76, 118)
hslhsl(253, 22%, 38%)
oklchoklch(0.443 0.069 293.2)
Closest name: Freshly Purpleized (#5c5083)Relative luminance 0.0841

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6d764c

#4c5876 · #6a4c76

#76554c · #4c7655

Split-complementary

Open in tool →

#766a4c · #58764c

#764c58 · #6d764c · #4c766a

Contrast

#554c76 as textRatioAAAA largeAAAFix
Aaon white
7.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #786da2 as the text (4.51:1)
  • AAA: use #9b92b9 as the text (7.21:1)
  • AA: or shift the background to #c7c7c7 (4.63:1)
  • AAA: or shift the background to #f5f5f5 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #554c76 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #554c76
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #554c76 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/554c76-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md