Color

#550fd7

#550fd7
hex#550fd7
rgbrgb(85, 15, 215)
hslhsl(261, 87%, 45%)
oklchoklch(0.448 0.254 285.1)
Closest name: Blurple (#5539cc)Relative luminance 0.0718

Colors that go with #550fd7

Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91d70f

#0f2dd7 · #b90fd7

#d7550f · #0fd755

Split-complementary

Open in tool →

#d7b90f · #2dd70f

#d70f2d · #91d70f · #0fd7b9

Contrast

#550fd7 as textRatioAAAA largeAAAFix
Aaon white
8.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #8b53f3 as the text (4.63:1)
  • AAA: use #ab83f6 as the text (7.31:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #550fd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#550fd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #550fd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #550fd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/550fd7-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md