Color

#550bf4

#550bf4
hex#550bf4
rgbrgb(85, 11, 244)
hslhsl(259, 91%, 50%)
oklchoklch(0.479 0.283 281.1)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aaf40b

#0b36f4 · #c90bf4

#f4550b · #0bf455

Split-complementary

Open in tool →

#f4c90b · #36f40b

#f40b36 · #aaf40b · #0bf4c9

Contrast

#550bf4 as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #8855f7 as the text (4.69:1)
  • AAA: use #a780f9 as the text (7.1:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #550bf4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#550bf4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #550bf4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #550bf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/550bf4-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md