Color

#4e72c1

#4e72c1
hex#4e72c1
rgbrgb(78, 114, 193)
hslhsl(221, 48%, 53%)
oklchoklch(0.563 0.129 264.2)
Closest name: Campanula (#3473b7)Relative luminance 0.175

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c19c4e

#4eacc1 · #634ec1

#c14e72 · #72c14e

Split-complementary

Open in tool →

#c1634e · #acc14e

#c14eac · #c19c4e · #4ec163

Contrast

#4e72c1 as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #36569b as the text (7.09:1)
Aaon black
4.5:1passpassfail
  • AAA: use #7b96d1 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4e72c1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4e72c1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4e72c1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4e72c1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4e72c1-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md