Color

#4d3979

#4d3979
hex#4d3979
rgbrgb(77, 57, 121)
hslhsl(259, 36%, 35%)
oklchoklch(0.399 0.105 295.7)
Closest name: Galactic Compass (#48357b)Relative luminance 0.0588

Colors that go with #4d3979

Steel Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#657939

#394579 · #6e3979

#794d39 · #39794d

Split-complementary

Open in tool →

#796e39 · #457939

#793945 · #657939 · #39796e

Contrast

#4d3979 as textRatioAAAA largeAAAFix
Aaon white
9.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #8066b7 as the text (4.5:1)
  • AAA: use #a08dc9 as the text (7.15:1)
  • AA: or shift the background to #b3b3b3 (4.6:1)
  • AAA: or shift the background to #dedede (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d3979 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d3979 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d3979
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d3979 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d3979-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md