Color

#4d296a

#4d296a
hex#4d296a
rgbrgb(77, 41, 106)
hslhsl(273, 44%, 29%)
oklchoklch(0.361 0.112 307.2)
Closest name: Elegant Purple Gown (#552367)Relative luminance 0.042

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#476a29

#2d296a · #6a2967

#6a4d29 · #296a4d

Split-complementary

Open in tool →

#676a29 · #296a2d

#6a2d29 · #476a29 · #29676a

Contrast

#4d296a as textRatioAAAA largeAAAFix
Aaon white
11.41:1passpasspassPasses AAA — no fix needed.
Aaon black
1.84:1failfailfail
  • AA: use #945dc0 as the text (4.59:1)
  • AAA: use #af86d0 as the text (7.14:1)
  • AA: or shift the background to #a3a3a3 (4.52:1)
  • AAA: or shift the background to #cccccc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d296a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d296a reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d296a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d296a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d296a-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md