Color

#4a77bf

#4a77bf
hex#4a77bf
rgbrgb(74, 119, 191)
hslhsl(217, 48%, 52%)
oklchoklch(0.571 0.122 259.4)
Closest name: Campanula (#3473b7)Relative luminance 0.1841

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf924a

#4ab2bf · #584abf

#bf4a77 · #77bf4a

Split-complementary

Open in tool →

#bf584a · #b2bf4a

#bf4ab2 · #bf924a · #4abf58

Contrast

#4a77bf as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #4674be as the text (4.66:1)
  • AAA: use #345893 as the text (7.09:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #7799cf as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4a77bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4a77bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4a77bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4a77bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4a77bf-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md