Color

#49239a

#49239a
hex#49239a
rgbrgb(73, 35, 154)
hslhsl(259, 63%, 37%)
oklchoklch(0.388 0.178 290)
Closest name: Galactic Civilization (#442288)Relative luminance 0.0495

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#749a23

#23399a · #84239a

#9a4923 · #239a49

Split-complementary

Open in tool →

#9a8423 · #399a23

#9a2339 · #749a23 · #239a84

Contrast

#49239a as textRatioAAAA largeAAAFix
Aaon white
10.55:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #855dda as the text (4.58:1)
  • AAA: use #a486e4 as the text (7.11:1)
  • AA: or shift the background to #ababab (4.59:1)
  • AAA: or shift the background to #d4d4d4 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49239a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#49239a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #49239a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49239a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49239a-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md