Color

#490bd0

#490bd0
hex#490bd0
rgbrgb(73, 11, 208)
hslhsl(259, 90%, 43%)
oklchoklch(0.428 0.25 281.7)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0621

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92d00b

#0b2fd0 · #ac0bd0

#d0490b · #0bd049

Split-complementary

Open in tool →

#d0ac0b · #2fd00b

#d00b2f · #92d00b · #0bd0ac

Contrast

#490bd0 as textRatioAAAA largeAAAFix
Aaon white
9.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #8551f6 as the text (4.51:1)
  • AAA: use #a781f8 as the text (7.14:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490bd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#490bd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #490bd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #490bd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/490bd0-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md