Color

#49008a

#49008a
hex#49008a
rgbrgb(73, 0, 138)
hslhsl(272, 100%, 27%)
oklchoklch(0.345 0.186 297.8)
Closest name: Indigo Static (#4b0183)Relative luminance 0.0325

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#408a00

#05008a · #8a0085

#8a4900 · #008a49

Split-complementary

Open in tool →

#858a00 · #008a05

#8a0500 · #408a00 · #00858a

Contrast

#49008a as textRatioAAAA largeAAAFix
Aaon white
12.73:1passpasspassPasses AAA — no fix needed.
Aaon black
1.65:1failfailfail
  • AA: use #a238ff as the text (4.55:1)
  • AAA: use #bf75ff as the text (7.2:1)
  • AA: or shift the background to #9c9c9c (4.63:1)
  • AAA: or shift the background to #c2c2c2 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49008a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#49008a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #49008a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49008a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49008a-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md