Color
#474e7b
#474e7brgb(71, 78, 123)hsl(232, 27%, 38%)oklch(0.438 0.075 276.1)Colors that go with #474e7b
Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #474e7b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #474e7b, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #474e7b in 9 real palettes, including Codecademy's brand system and Amazon's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #474e7b: 10 real palettes, including HP's brand system and Dutch Bros's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #474e7b in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
Midnight Blue #191970
shipped10 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #474e7b, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #474e7b in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #474e7b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #474e7b
Tints & shades
Harmonies
Contrast
| #474e7b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.94:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.64:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #474e7b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #474e7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/474e7b-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md