Color
#474a94
#474a94rgb(71, 74, 148)hsl(238, 35%, 43%)oklch(0.445 0.119 278.7)Colors that go with #474a94
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #474a94: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #474a94's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #474a94, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #474a94 in 14 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #474a94: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #474a94: 5 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour.
Midnight Blue #191970
shipped20 real palettes, including First Snow and Panasonic's brand system put Midnight Blue beside #474a94, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #474a94 in 6 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour.
Real palettes that use #474a94
Tints & shades
Harmonies
Contrast
| #474a94 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.85:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.68:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #474a94 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#474a94 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #474a94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/474a94-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md