Color

#440918

#440918
hex#440918
rgbrgb(68, 9, 24)
hslhsl(345, 77%, 15%)
oklchoklch(0.257 0.088 11.7)
Closest name: What We Do in the Shadows (#441122)Relative luminance 0.0149

Colors that go with #440918

Charcoal, Rust and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#094435

#440935 · #441809

#184409 · #091844

Split-complementary

Open in tool →

#094418 · #093544

#354409 · #094435 · #180944

Contrast

#440918 as textRatioAAAA largeAAAFix
Aaon white
16.18:1passpasspassPasses AAA — no fix needed.
Aaon black
1.3:1failfailfail
  • AA: use #e21d4e as the text (4.52:1)
  • AAA: use #ec6f8e as the text (7.23:1)
  • AA: or shift the background to #878787 (4.5:1)
  • AAA: or shift the background to #ababab (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440918 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440918 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440918
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440918 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440918-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md