Color

#43aedf

#43aedf
hex#43aedf
rgbrgb(67, 174, 223)
hslhsl(199, 71%, 57%)
oklchoklch(0.71 0.12 231.9)
Closest name: Cousteau (#55a9d6)Relative luminance 0.3679

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#df7543

#43dfc3 · #4360df

#df43ae · #aedf43

Split-complementary

Open in tool →

#df4360 · #dfc343

#c343df · #df7543 · #60df43

Contrast

#43aedf as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #1d7daa as the text (4.6:1)
  • AAA: use #155d7e as the text (7.24:1)
  • AA: or shift the background to #383838 (4.67:1)
  • AAA: or shift the background to #171717 (7.14:1)
Aaon black
8.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43aedf as the background.

Brands using this color

Fonts for this mood

#43aedf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43aedf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43aedf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43aedf-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md