Color

#438fdb

#438fdb
hex#438fdb
rgbrgb(67, 143, 219)
hslhsl(210, 68%, 56%)
oklchoklch(0.637 0.137 250.9)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2595

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#db8f43

#43dbdb · #4343db

#db438f · #8fdb43

Split-complementary

Open in tool →

#db4343 · #dbdb43

#db43db · #db8f43 · #43db43

Contrast

#438fdb as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #2678c9 as the text (4.55:1)
  • AAA: use #1d5996 as the text (7.19:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.19:1passpassfail
  • AAA: use #589cdf as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438fdb as the background.

Brands using this color

Fonts for this mood

#438fdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438fdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438fdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438fdb-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md