Color
#437f79
#437f79rgb(67, 127, 121)hsl(174, 31%, 38%)oklch(0.554 0.064 187.1)Colors that go with #437f79
Charcoal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #437f79: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Coffee Bar put Champagne beside #437f79, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #437f79: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #437f79: 7 real palettes, including Riverbed and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #437f79 in 8 real palettes, including Redfin's brand system and Gemstone, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #437f79: 11 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #437f79: 5 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Indian Red #cd5c5c
complementaryIndian Red sits directly opposite #437f79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #437f79
Tints & shades
Harmonies
Contrast
| #437f79 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.61:1 | pass | pass | fail |
|
Aaon black | 4.55:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #437f79 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #437f79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/437f79-a2bebe-d459a1-1f292d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md