Color

#43759d

#43759d
hex#43759d
rgbrgb(67, 117, 157)
hslhsl(207, 40%, 44%)
oklchoklch(0.545 0.083 244.3)
Closest name: Cry Me a River (#427898)Relative luminance 0.1635

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d6c43

#439d99 · #43489d

#9d4375 · #759d43

Split-complementary

Open in tool →

#9d4348 · #9d9943

#99439d · #9d6c43 · #489d43

Contrast

#43759d as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #345a79 as the text (7.28:1)
Aaon black
4.27:1failpassfail
  • AA: use #467aa4 as the text (4.58:1)
  • AAA: use #6d9bc0 as the text (7.1:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43759d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#43759d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43759d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43759d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43759d-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md