Color

#434498

#434498
hex#434498
rgbrgb(67, 68, 152)
hslhsl(239, 39%, 43%)
oklchoklch(0.433 0.134 278.7)
Closest name: Blueberry (#464196)Relative luminance 0.0759

Colors that go with #434498

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#989743

#436f98 · #6c4398

#984344 · #449843

Split-complementary

Open in tool →

#986c43 · #6f9843

#98436f · #989743 · #43986c

Contrast

#434498 as textRatioAAAA largeAAAFix
Aaon white
8.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #6a6cbe as the text (4.5:1)
  • AAA: use #9192cf as the text (7.22:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #434498 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#434498 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #434498
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #434498 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/434498-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md